15, August 2018
Facebook support’s the next generation of creative talent at The Loeries Awards 2018 0
For the third year running, Facebook (www.Facebook.com) is sponsoring the annual Facebook Challenge as part of the Student Category at The Loerie Awards 2018 – Africa and the Middle East’s premier award that recognises, rewards, inspires and fosters creative excellence in the advertising and brand communication industry. During Loeries Creative Week, Facebook and Instagram will also host a series of workshops, hackathons and activations for the creative community – including advertising students – and a special event for women in marketing.
For this year’s student challenge, Facebook partnered with the International Federation of Red Cross to provide a creative brief on helping to tackle the cholera crisis on the continent. Students from across Middle East and Africa were challenged to create an impactful mobile-first campaign for Facebook and Instagram that educates at-risk communities around preventing the spread of the disease. Facebook’s Creative Shop team also provided ongoing support to students entering the category, tutoring and mentoring them in understanding how to create ‘thumb-stopping’ mobile content that grabbed the users eye.
As part of the competition, the winning team will be crowned ‘the Facebook Challenge Winners of 2018’ and will also be provided with an all-expenses paid trip to Loeries Creative Week to collect their coveted award, at an exclusive ceremony on 17 August. The final campaign will then be featured on Facebook and Instagram.
“Digital plays a huge part in all of our lives, and to make the most of it, creative agencies across Africa need to continue to tap into creative talents that understand building for the digital age, and the needs of the next billion users coming online,” said Nunu Ntshingila, Regional Director at Facebook Africa. “Our partnership with The Loeries for the third year running, reinforces our commitment in nurturing young, creative and diverse talent, who are passionate about creating powerful mobile-first campaigns that resonate with users.”
Last year’s Facebook Challenge winners – Peni Buckton, Lunje Jwambe and Claudia Bester from AAA Advertising School in Cape Town – worked on a campaign for The Nelson Mandela Foundation to tackle gender diversity. Their winning concept, Everyday Armour, saw them create a series of fashion ads encouraging women to buy items such as a ring that can spray pepper, or a pair of high heels that can also be turned into a self-defense weapon, highlighting the fact that women should not be “dressed’ to be ready for assault.
Distributed by APO Group on behalf of Facebook.
15, August 2018
Biya’s War in Southern Cameroons has been a disaster 0
It is more than a year since the start of the French Cameroun military campaign in Southern Cameroons, but that is unlikely to be an occasion for celebration in Yaoundé. Cameroon Intelligence Report sources have all opined that the war has created several military and CPDM billionaires and is estimated to have cost the Biya Francophone Beti Ewondo regime billions of FCFA. Correspondingly, the Southern Cameroons war has eroded the international image of the so-called one and indivisible Cameroon and failed to achieve its objectives of containing the Ambazonian revolution and quest for an independent state. At the same time, the people of Southern Cameroons have suffered immensely from the French-backed French Cameroun military campaign, which has claimed the lives of some 2000 Southern Cameroonians, destroyed Ambazonian towns and villages and has led to widespread disease and hunger. Biya’s recent trip to Europe offers an opportunity to bring this harmful campaign to an end.
For the French government, the newly created Federal Republic of Ambazonia is not only a historical target of influence, but also a critical arena for oil and gas security and stability. Southern Cameroons shares a long and porous border with the Federal Republic of Nigeria and also commands the entrance to the Atlantic Ocean. Consequently, in its onslaught against Southern Cameroons, the French Cameroun government enjoys intelligence and logistical aid from the French government and also from the President Buhari consortium of crime syndicates in Abuja. French Cameroun has one of the largest security budgets in the CEMAC region as well as advanced weaponry at its disposal donated by the French and US governments. Yet, Yaoundé is finding it difficult to defeat a determined enemy. In fact, in addition to holding on to many counties in the Northern and Southern zones, Ambazonia Restoration Forces have killed hundreds of French Cameroun soldiers and have made the entire Southern Cameroons territory ungovernable.
The gap between French Cameroun investment in the army and military performance ever since the Southern Cameroons war started led the 85 year dictator to replace the top level of the French Cameroun security establishment in Buea that was headed by General Melingui. General Melingui’s replacement was presented as part of a strategic process, but it actually reflects growing frustration in the French Cameroun political elite with the Cameroon government army’s performance. The change has not brought any success or effect on the continued fighting.
Although it has an image of comparative success, the Ambazonian Interim Government (IG) headed by Dr. Samuel Ikome Sako is also encountering difficulty in operating in Southern Cameroons. The cooperation between Abuja and Yaoundé imposed on Nigeria’s Buhari by France—with European Union aid—is restricting the IG’s ability to dictate events on the ground and demonstrating the limits of its power. Since the IG is unable to break the Yaoundé-Abuja axis of evil, it has no choice but to smuggle money, and small kinds of weapons to Ambazonia Restoration Forces on Ground Zero.
Europe should see President Macron’s close relationship with Mr. Paul Biya and the French Cameroun Monarch’s visit to Switzerland as an opportunity to end this disastrous war: The French Cameroun army cannot win this war but it can settle the conflict on favorable terms, and the European Union should help Biya do just that.
Knowing that European Union and U.S. support will be withdrawn should incentivize the Biya regime to reach a political solution as soon as possible. The war in Southern Cameroons has been a disaster for all involved parties, and so ending it is both the smart thing to do as well as the right thing to do.
By Soter Tarh Agbaw-Ebai