7, March 2024
Cameroon cocoa hits record prices amid global demand surge 0
During a collective cocoa sale on March 5, 2024, in Abong-Mbang, a key cocoa-producing area in Eastern Cameroon, producer prices per kilogram soared to a new record of CFA4,225, marking the highest rate both nationally and globally. Following this milestone, on March 6, 2024, Cameroon’s Minister of Trade, Luc Magloire Mbarga Atangana, issued an official statement celebrating the remarkable achievement of the Cameroonian cocoa market, attributing its global prominence to favorable international market dynamics and the consistent improvement in the quality of the nation’s cocoa beans.
Indeed, the continued improvement in beans quality, coupled with the current favorable conditions of Cameroon’s cocoa sector, which has seen producer prices rising for months, is a result of the international market’s situation. This includes projected production declines in Côte d’Ivoire and Ghana, the world’s leading producers, mainly due to climate-related issues and aging plantations. According to forecasts by the International Cocoa Organization (ICCO), global production for 2023-2024 is expected to fall by 11% to 4.45 million tons. This is anticipated to lead to a market deficit of 374,000 tons by September 2024, a significant increase from the 74,000 tons recorded during the 2022/2023 cocoa season.
International price surge
The adverse conditions in the international market have led to a surge in cocoa prices, translating into better remuneration for producers in countries like Cameroon. As reported by Ecofin Agency, “since the start of 2024, cocoa has been the best-performing agricultural commodity on the markets, gaining 56.4%, or more than $2,300 per ton annually. After breaking the July 2, 1977 record of $5379 in early February, the price of the benchmark cocoa contract for March delivery on the Intercontinental Exchange in New York broke the $6000 barrier, reaching a daily high of $6929. On February 26, 2024, prices closed at $6884 per ton. All in all, this is a real breakthrough for brown gold, which only a year earlier was trading at $2,668 a ton”.
Beyond the favorable international context, Cameroonian producers are also benefiting from the strategy of collective sales, which enhances their bargaining power against buyers. This sales method, fostering competition among buyers and subsequently increasing producer remuneration, coupled with the robust demand, explains the surge in prices for Cameroon’s distinctive red-brown cocoa beans since the start of the 2023-2024 campaign. Furthermore, the battle between exporters, typically affiliated with major international traders, and local processors vying for control over the increasingly scarce beans has intensified.
As exporters continue to make massive purchases, the country has welcomed three new local processing plants in less than three years (Atlantic Cocoa, Neo Industry, and Africa Processing), with combined capacities approaching 100,000 tons.
Several operators are prepared to increase their bids to acquire beans, aiming to maintain operations in their frequently idle factories caused by a shortage of raw materials.
Source: Business in Cameroon
28, March 2024
MTN Cameroon sees record growth with CFA325.7bn revenue in 2023 0
MTN Cameroon reported a robust revenue of CFA325.7 billion for 2023. According to data released on the Johannesburg Stock Exchange in South Africa, this figure marks a 10.9% increase from 2022, showcasing a notable acceleration in growth and performance.
Analysis by Business in Cameroon reveals that revenues rose by 8.7% in 2022, 2.2% less than last year. MTN Cameroon’s revenue substantially outpaced the CFA312.9 billion reported by its main competitor, Orange Cameroon, highlighting the company’s dominant market position. A significant driver behind this growth has been internet connection services, which accounted for nearly 38.4% of total revenues. For the first time, these services have overtaken direct call services as the leading contributor to MTN’s revenue in Cameroon.
The company also saw significant strides in its fintech services, including credit lending, which surged by nearly 44.5% to reach CFA57.5 billion, based on the conversion rate at the end of the financial year. This is a sharp increase from the 10.2% growth in 2022.
Data and fintech services combined have formed 52.13% of MTN Cameroon’s total income, up from 51.4% in 2022, 47% in 2021, and 40.6% in 2020. By the end of December 2023, MTN boasted a record 5.8 million active internet subscribers and 5.6 million active Mobile Money users in Cameroon, marking the highest levels in five years. The average revenue per user in Cameroon reached a new high of CFA2542.02 in 2023.
Amidst this positive trajectory, MTN declared a pre-tax and depreciation profit of CFA123 billion in Cameroon, constituting 37.8% of its revenue, the best margin recorded since 2019. However, despite these favorable outcomes, challenges persist. The internet market faces ongoing consumer grievances regarding service quality across all providers. Furthermore, the South African company is currently embroiled in legal proceedings where its bank accounts were frozen due to a dispute involving Baba Danpullo’s holding company, Bestinver, and its South African banker, First National Bank (FNB), a subsidiary of FirstRand Bank (FRB), one of MTN’s shareholders.
Source: Business in Cameroon